Azelis and BASF Join Forces to Advance Food and Nutrition Solutions in China
Azelis and BASF Join Forces to Advance Food and Nutrition Solutions in China

Azelis and BASF Join Forces to Advance Food and Nutrition Solutions in China

  • 24-Jun-2024 6:00 PM
  • Journalist: Patricia Jose Perez

Azelis, a prominent provider of innovative services in the specialty chemicals and food ingredients sector, has recently unveiled a fresh distribution partnership with BASF, a renowned leader in sustainable, top-tier nutrition ingredients. This collaboration, effective immediately, sees Azelis taking on the distribution of BASF's array of emulsifiers, Medium Chain Triglyceride (MCT), phytosterol ester, and Conjugated Linoleic Acid (CLA). These ingredients find widespread application in bakery, beverage, and nutritional enhancement in both retail and food service sectors. By broadening its portfolio of food ingredients, Azelis fortifies its lateral value chain and expands its footprint across critical segments of the Chinese food industry. This move underscores Azelis' longstanding commercial ties with BASF, further solidifying their mutually beneficial relationship.

BASF, a global leader in sustainable, high-quality nutrition ingredients, has inked a new distribution deal with Azelis, a top-tier innovation service provider in the specialty chemicals and food ingredients realm. Effective immediately, Azelis will assume responsibility for distributing BASF's range of emulsifiers, Medium Chain Triglyceride (MCT), phytosterol ester, and Conjugated Linoleic Acid (CLA). These ingredients, integral to bakery, beverage, and nutritional enhancement in retail and food service sectors, will now be readily available through Azelis. This strategic partnership amplifies Azelis' presence across vital segments of the Chinese food industry, bolstering its portfolio of food ingredients and reinforcing its position in the market. The agreement stands as a testament to the enduring commercial rapport between Azelis and BASF, underscoring their commitment to mutual growth and success.

Dr. Keke Hiller, who leads BASF's food and health ingredients division, expressed his enthusiasm about a new agreement with Azelis. This deal will see Azelis promote BASF's health and food performance ingredients throughout China, a major market in Asia. Dr. Hiller is confident that Azelis' technical expertise and highly skilled staff will be instrumental in providing even better support and service to their customers in this region. This collaboration strengthens BASF's foothold in the Chinese market while leveraging Azelis' established network and industry knowledge.

Jackson Chu, Managing Director of Azelis China, enthusiastically announced the addition of BASF's solutions to their product offerings in China. This expansion broadens Azelis' ability to provide innovative solutions that cater to the evolving needs of the food industry. By incorporating BASF's ingredients, Azelis can contribute to the development of food products with enhanced nutritional value, aligning perfectly with current consumer trends focused on health and wellness. Chu expressed his gratitude for BASF's trust in Azelis' technical knowledge and capabilities. He further emphasized his excitement about the future of this collaboration, highlighting the potential to develop groundbreaking formulations through the combined expertise of both companies. This partnership positions Azelis to become a stronger player in China's food industry, armed with a broader product portfolio and a commitment to innovation.

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Azelis and BASF Join Forces to Advance Food and Nutrition Solutions in China
  • 24-Jun-2024 6:00 PM
  • Journalist: Patricia Jose Perez