Bridgestone Americas will debut a groundbreaking commercial tire featuring 70% recycled and renewable materials at WasteExpo. This marks a significant industry milestone, as the tire becomes the first of its kind to reach this level of sustainable content in a commercially available product.

The demonstration tire is the company’s first waste-specific product to receive ISCC PLUS certification, an internationally recognized standard that supports the global shift toward a circular economy and bioeconomy. This certification ensures the sustainability of alternative materials across the supply chain—from sourcing to final consumer use.

The tire is built on the Bridgestone M870 platform, a high-scrub, all-position radial designed specifically for waste and recycling fleets operating in urban environments. The demonstration version incorporates a mix of circular synthetic rubber, including butadiene and halo butyl rubber, circular carbon black, and natural rubber.

Bridgestone uses a Mass Balance approach to track the use of alternative materials in the tire. This chain-of-custody method allows for the precise documentation of sustainable components, even as they are blended with conventional materials during production. A limited number of these demonstration tires will be tested on fleet vehicles later this month.

“This 70% recycled and renewable tire is not just a vision of the future—it’s a product for today,” said Steve Hoeft, president of the Commercial Truck Group at Bridgestone Americas. “By working closely with our supply chain partners, we’re able to meet the rigorous standards of the ISCC while delivering a high-performing tire that helps fleets meet their sustainability goals.”

The tire’s debut represents a tangible step toward circularity in tire manufacturing. Bridgestone is actively pursuing industry-wide progress by promoting sustainable sourcing and supporting recycling initiatives that enhance the resilience of supply chains in the trucking and waste sectors.

In addition to the tire, Bridgestone will introduce its new Drive-Over System at the show. The system consists of in-yard plates that measure tire tread depth and detect uneven wear. Designed to streamline maintenance, the technology offers real-time data collection that helps fleets extend tire life, improve performance, and avoid premature removal.

Both innovations reflect Bridgestone’s E8 Commitment—a set of guiding principles emphasizing ecology, efficiency, and sustainability. The demonstration tire embodies “Ecology,” while the Drive-Over System highlights “Efficiency.”

These advancements underscore Bridgestone’s commitment to delivering practical, forward-thinking solutions that address environmental challenges and improve fleet operations.

Bridgestone Americas, Inc., headquartered in Nashville, Tennessee, is the U.S. subsidiary of Bridgestone Corporation—a global leader in tires and rubber. Leveraging its deep expertise, the company delivers innovative solutions that promote safe and sustainable mobility. With a workforce of over 45,000 employees across its global operations, Bridgestone Americas offers a wide range of premium tires and advanced, technology-driven solutions that enhance how people move, live, work, and play around the world.