March for Fatty Alcohol Ethoxylates in China saw a sharp advance as upstream costs rose and demand strengthened. Ethylene oxide and fatty-alcohol costs lifted replacement floors, while detergent and household-cleaning formulators front-loaded orders ahead of spring campaigns. Coastal blending facilities ran steadily, but Southeast Asian port congestion and Lunar New Year draws tightened prompt availability in Ningbo, pushing buyers to secure material for peak builds. Demand remained strongest in detergents and household cleaning, with major formulators accelerating shipments to support spring promotions and coastal blending, contributing to firmer market conditions. Personal-care manufacturers also boosted purchases to back milder-wash formulations, while textile-processing and industrial-cleaning demand provided additional support ahead of summer cycles. Broader FMCG indicators remained positive, reinforcing import appetite and shorter distributor coverage. Looking ahead, the trajectory is uneven: April and May are forecast to firm before mid-year softening, with upside risks from EO strength, palm-oil pressures, and geopolitical disruption raising freight costs and landed prices.
