Continental Tires has announced a Rs. 100 crore investment in its Modipuram plant in Uttar Pradesh, reinforcing its commitment to the Indian market. This investment is aimed at expanding the company’s manufacturing capabilities and product portfolio in the passenger car and light truck (PLT) tyre segments, which are experiencing growing demand across the country.

India is a vital growth market for Continental within the Asia-Pacific region, and this expansion aligns with its “in the market, for the market” strategy. The company plans to enhance its local operations by developing products that reflect the evolving needs and preferences of Indian consumers. This localized strategy emphasizes the importance of creating solutions that are both technologically advanced and suited to regional driving conditions.

“With our ‘in the market, for the market’ approach, we’re aligning our portfolio to reflect the evolving lifestyle needs of Indian drivers — from daily commutes and long-distance travel to increasing expectations around comfort, safety, and convenience,” said Samir Gupta, managing director of Continental Tires India.

As part of this initiative, Continental is focusing on the rising demand for high-performance tyres, particularly in the SUV and crossover vehicle segments. With infrastructure improving and more consumers opting for larger, more powerful vehicles, Continental is expanding its range of Ultra High-Performance (UHP) and larger-diameter tyres. These products are designed for enhanced grip, handling, and durability, catering to the growing number of drivers seeking performance and versatility.

One of the key new products set to be introduced is the CrossContact AT2 tyre, an all-terrain tyre tailored for SUVs and 4x4 vehicles. This product will strengthen the company’s presence in the off-road and adventure vehicle market, which is gaining traction in India.

The Modipuram plant plays a crucial role in Continental’s India operations. It serves as the primary production hub for PLT tyres, supporting both domestic demand and strategic growth initiatives. In addition to manufacturing, Continental operates sales and distribution from its headquarters in Faridabad, Haryana, and recently launched an IT hub in Bengaluru to drive digital and technological innovation.

Continental currently has a retail network of over 200 branded stores across India, enabling it to reach a broad customer base with its premium tyre solutions. The company emphasized that the latest investment is part of its long-term vision to deliver high-quality, locally developed products and maintain sustainable growth in one of the world’s fastest-growing automotive markets.

By strengthening its production capabilities and aligning offerings with shifting market trends, Continental Tires aims to further solidify its position in India’s competitive tyre industry, while contributing to safer and more efficient mobility solutions tailored for Indian roads.