The prices of CoQ10 in the US market have been rising as the second week of the year begins. This has been attributed by the rising interest consumers on health and wellness as the year begins due to New Year resolutions and health maintenance, thereby increasing the demand for dietary supplement manufacturers, especially those dealing with cardiovascular and energy supplements. The rising age demographics have also increased the demand for CoQ10, as well as the pharmaceutical industry due to increased demand for products dealing with the treatment of side effects of statins, thereby increasing competition for the supply of the product. The rise in the cost of production, particularly because of the cost of energy, labor, and fermentation, has led to an increase in the price of the products being supplied. The dependency on imports from Asia makes the US market face challenges like logistics and transportation costs, thereby increasing the price of landing. Secondly, the problem of CoQ10 inventory and regulatory problems makes it difficult to penetrate the market. In general, demand, inflexibility, and costs have continued to fuel the US CoQ10 market with a positive price environment.
