At the 2025 New York Society of Cosmetic Chemists (NYSCC) Suppliers’ Day, Dow will unveil a significantly expanded portfolio of skin, hair and color cosmetics ingredients, as well as its first-ever low-carbon silicone elastomer blends under the Decarbia™ reduced carbon platform.

The new offerings include advanced conditioning agents, deposition aids, styling polymers, cleansers and film formers tailored for both color cosmetics and sun care. These solutions are designed to help formulators deliver high-performing, consumer-preferred beauty products.

Dow will also debut its “From Shower to Sensational” formulation kit—an inspiring set of 12 curated formulas that elevate everyday routines into moments of self-care. These formulations are powered by innovative ingredients such as silicone elastomers, gum blends, organic skin-conditioning polymers, a bio-based SPF booster and upcycled rice husk silica.

In addition, the company is launching the ProtecTress 2.0 program, which focuses on effective hair heat protection using Dow’s latest hair care technologies.

“Today’s brands want to go viral and stay relevant, but they’re also deeply invested in maintaining the performance of their existing lines,” said Jennifer Marques, global strategic marketing leader at Dow Personal Care. “Consumers expect long-lasting, reliable results—whether from a new launch or a tried-and-true favorite. That’s what builds confidence and loyalty.”

Marques emphasized that Dow approaches product development through multiple lenses to deliver ingredients that are not only effective but versatile. “Our expertise in science, testing and regulatory support isn’t just appreciated—it’s relied upon by customers developing solutions that truly resonate with consumers,” she added.

Aligned with the industry’s shift toward more sustainable practices, Dow is introducing four low-carbon DOWSIL™ silicone elastomer blends as part of its Decarbia™ portfolio. These carbon-neutral ingredients are the result of a decarbonized silicon metal feedstock process and a fully integrated supply chain. They are supported by third-party Environmental Product Declarations (EPDs), certified Life Cycle Analyses (LCAs) and verified carbon compensation certificates.

Key product highlights include:

•             DEXCARE™ CD-2 Polymer: A dual-cationic, bio-fermented polymer for enhanced conditioning and deposition of silicones and oils. Biodegradable, non-GMO and over 80% bio-based.

•             ACUDYNE™ 2000 Polymer: A hair styling polymer that provides long-lasting hold, humidity resistance and no flaking.

•             ACULYN™ F1 Polymer: A rheology modifier ideal for sulfate-free cleansers with high clarity and suspension properties.

•             DOWSIL™ MQ-1610 ID and MQ-1650 ID Resins: Film formers for color cosmetics and sun care with excellent wear, sebum and water resistance.

Dow’s team is ready to engage with formulators at the event and demonstrate how these innovative solutions can support the next generation of beauty care products.