hubergroup Print Solutions is adjusting prices for nitrocellulose-based products manufactured in Europe due to rising raw material costs and global supply constraints. The price change, effective July 1, may reach up to 10%, depending on product content. Customers will receive personalized updates and support from local representatives.
hubergroup Print Solutions, a renowned global supplier of printing inks, has announced a price revision for its nitrocellulose-based products produced in Europe. This adjustment comes in response to a considerable surge in the cost of raw materials, particularly nitrocellulose, which plays a crucial role in the formulation of solvent-based printing inks and is also widely utilized in other industrial sectors.
The revised pricing structure will take effect from July 1st, with variations depending on the nitrocellulose content within each product. Customers will receive tailored communication from their local hubergroup representatives, who are prepared to offer detailed insights and address any specific concerns regarding the pricing changes.
Nitrocellulose, a key component in ink manufacturing, is currently facing global supply constraints. A significant contributor to this supply pressure is the rising demand from “energetic” applications, especially within military industries. This growing demand has led to a notable imbalance in the market, pushing prices up sharply—by as much as 50%—for ink-related uses. As a result, hubergroup has found it necessary to implement a short-term price adjustment to reflect these shifting economic conditions.
The company has stated that the price increase for nitrocellulose-based products may reach up to 10%, depending on the specific formulation and nitrocellulose content. Despite the adjustment, hubergroup emphasizes its dedication to open communication and customer support during this transition. Carsten Zölzer, Chief Commercial Officer of Print Solutions at hubergroup, noted: “We recognize that price fluctuations can be difficult for our partners. Our goal is to remain transparent and communicative as we manage these changes. Ensuring the reliability of our supply chain and maintaining the quality of our products are our top priorities.”
In light of these developments, hubergroup is reinforcing its commitment to its long-term customer relationships. The company is actively working to reduce the impact of these price adjustments by leveraging its extensive global supply chain network. Nevertheless, given the current market dynamics, the company considers this pricing move essential.
Customers are encouraged to maintain close communication with their designated hubergroup representatives to receive detailed information and support. The company assures its clients that every effort is being made to manage this situation responsibly and minimize disruption.
hubergroup, headquartered in Germany, is a globally recognized leader in specialty chemicals and print solutions with a legacy spanning over 260 years. Operating through two core divisions, the company focuses on developing innovative and sustainable products and services that help customers achieve outstanding results. Its Print Solutions Division manufactures inks, varnishes, and printing auxiliaries for the packaging, commercial, and publishing sectors. Meanwhile, the Chemicals Division specializes in producing resins, pigments, and additives at its manufacturing facilities in India.
