Indovinya rebrands with a sustainability-focused identity, highlighting chemistry’s power to drive innovation, meet customer needs, and enrich lives.
Indovinya, the specialty chemicals and surfactants business unit of Indorama Ventures, has announced a comprehensive brand refresh that redefines its strategic identity and underscores its commitment to innovation and sustainability. This renewed positioning is a decisive step toward reinforcing Indovinya’s image as a forward-looking, globally relevant organization that aligns with the evolving demands of the chemical industry and its diverse clientele.
At the heart of this transformation lies the new brand tagline: “Your needs, our chemistry.” This phrase encapsulates Indovinya’s core mission—to harness the transformative potential of chemistry to design sustainable and innovative solutions that not only meet market needs but also contribute positively to society and the environment. The refreshed identity reflects Indovinya’s belief in chemistry as a catalyst for meaningful progress, aiming to enrich everyday life and drive global impact.
Operating across 10 countries and supported by a workforce of 3,000 employees, Indovinya is entering a new era guided by the mantra, “Innovating today for a better tomorrow.” This forward-thinking vision integrates cutting-edge scientific advancements with responsible practices, signaling the company’s dual emphasis on innovation and sustainability. This guiding principle is embedded across the company’s operations—from its capital allocation in research and development to its long-term collaborations with industry partners and stakeholders.
The company maintains a strong manufacturing and innovation footprint, with 15 production plants and seven R&D centers strategically located across its global network. More than 200 innovation professionals are engaged in developing novel solutions, contributing to over 500 patent applications, many of which are the result of cooperative efforts with external innovators and institutions.
Indovinya has cemented its leadership in the surfactants segment, particularly in the Americas, and plays a vital role in enhancing the quality of life for billions of consumers worldwide. Its solutions are integral to a broad spectrum of industries, including home and personal care, agriculture, construction, coatings, energy and resources, and nutrition and health.
Sustainability remains a key pillar of the company’s rebranding efforts. Indovinya has established transparent and measurable public goals for 2025, 2030, and 2050, addressing environmental, social, and governance (ESG) metrics. The company is actively advancing initiatives in sustainable product innovation, water resource preservation, and environmental performance, earning commendable ESG ratings in the process.
Through this brand evolution, Indovinya not only strengthens its global presence but also reinforces its unwavering commitment to drive positive transformation through chemistry—delivering value to customers while supporting a healthier planet for future generations.
