Innophos Introduces Clean-Label Substitute for Titanium Dioxide Whitening Agent

Innophos Introduces Clean-Label Substitute for Titanium Dioxide Whitening Agent

William Faulkner 03-Jul-2025

Innophos launches FDA-approved VersaCal Bright, a nutrient-rich, clean-label alternative to titanium dioxide for safer, visually appealing food products.

Innophos, a recognized leader in specialty phosphate solutions, has introduced VersaCal® Bright, a groundbreaking clean-label alternative to titanium dioxide (TiO2). This innovative product offers Food Manufacturers the same degree of whiteness and brightness as TiO2 but with the added advantage of essential nutrients like calcium and phosphorus. The development of VersaCal® Bright arrives in the wake of a major regulatory milestone—recent approval by the U.S. Food and Drug Administration (FDA) of Innophos’ petition to use calcium phosphate as a color additive in specific food applications.

The FDA's green light enables VersaCal® Bright to be used in a range of products, including donut sugars, coatings for candies, white candy melts, and select ready-to-eat chicken items. These are all areas where titanium dioxide has traditionally played a vital role in achieving consistent color and aesthetic appeal. With growing concerns among consumers and regulators about the safety of TiO2, the industry has been searching for viable, safer alternatives. VersaCal® Bright effectively meets that need without compromising visual quality or product appeal.

Erhan Yildiz, Senior Manager of Product Development at Innophos, highlighted the importance of this development: “VersaCal® Bright gives manufacturers a practical and scientifically validated solution that satisfies both visual appearance and clean-label standards. It not only replaces titanium dioxide effectively but also enriches food products with beneficial nutrients like calcium and phosphorus.” Yildiz further noted that this launch helps food brands cater to the increasing demand for simpler, more transparent ingredient lists and offers a proactive approach to navigating evolving regulatory landscapes.

The introduction of VersaCal® Bright underlines Innophos’ commitment to innovation, safety, and consumer health. As food producers face increasing pressure to eliminate controversial ingredients and reformulate products in line with clean-label trends, Innophos provides a critical resource with this new additive. The company is uniquely positioned to support manufacturers through reformulation efforts, ensuring they can preserve the trusted look and feel of their products while enhancing nutritional value.

In addition to meeting technical formulation needs, VersaCal® Bright aligns with broader industry trends favoring transparency, nutritional fortification, and safer ingredient alternatives. As regulatory scrutiny around titanium dioxide continues to grow globally, Innophos’ timely launch provides food companies with a sustainable and approved path forward.

Innophos is a globally recognized leader in specialty ingredient solutions, dedicated to science-based innovation that supports the advancement of food, health, nutrition, and industrial applications. The company partners with customers to streamline ingredient labels, enhance product functionality, and respond to shifting market needs. Based in Cranbury, New Jersey, Innophos maintains a comprehensive manufacturing network with facilities across the United States, Mexico, Canada, and China.

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