Innovia Films Unveils Rayoart GWP82 Matt HOP: A Sustainable Leap for Graphics Industry

Innovia Films Unveils Rayoart GWP82 Matt HOP: A Sustainable Leap for Graphics Industry

Emilia Jackson 16-Jun-2025

Rayoart GWP82 Matt HOP is an 82-micron, high-opacity polypropylene base film. This PVC-free solution offers a sustainable and cost-effective alternative for premium self-adhesive graphics.

Innovia Films, a pioneering force in material science and a global producer of Biaxially Oriented Polypropylene (BOPP) films, today announced the highly anticipated launch of its new Rayoart GWP82 Matt HOP.1 This innovative 82-micron (3.2 mil) high-opacity BOPP film is poised to revolutionize the graphic advertising and wall application sectors by offering a sustainable, cost-effective, and high-performance alternative to traditional PVC-based materials.

The Rayoart™ GWP82 Matt HOP stands out with its newly developed matt print coating, engineered to deliver superior scratch and chemical resistance. This advancement is crucial for maintaining the integrity and visual appeal of self-adhesive graphics over extended periods, both indoors and outdoors.

"This new film has been designed for maximum visual impact," stated Bron Hekkema, Business Unit Director Graphics at Innovia Films. "The matt finish provides a premium, glare-free aesthetic while simultaneously offering excellent dimensional stability, which simplifies conversion processes. Furthermore, its compatibility with UV and latex printing is significantly enhanced, ensuring vibrant and lasting results."

The sustainability credentials of the Rayoart™ GWP82 Matt HOP are a key highlight. As a completely PVC-free, plasticizer-free, and chloride-free base film, it directly addresses the growing industry demand for lower-impact materials. This aligns seamlessly with the sustainability ambitions of graphics end-users who are actively seeking environmentally responsible solutions without compromising on performance. The film's optimization for reduced material use and minimized environmental impact at end-of-life underscores Innovia's commitment to eco-conscious manufacturing.

Pieter du Plessis, Market Development Manager Graphics, elaborated on the film’s technical superiority: "The enhanced adhesion anchorage ensures high-performance application on a diverse range of surfaces. Moreover, the optimized adhesive receptive layer facilitates a strong, durable bonding, with improved compatibility for pigmented adhesives." This robust performance translates into impressive durability, offering a reliable 10-year lifespan for indoor applications and 4 years for outdoor use when laminated, making it a dependable choice for long-term graphic installations.

Innovia Films, renowned for its highly differentiated specialty BOPP films produced through proprietary ‘Bubble’, Stenter Technology, and Cast manufacturing processes, continues to solidify its global leadership position. With over 1400 employees worldwide and production sites in Australia, Germany, Mexico, Poland, and the UK, the company remains dedicated to delivering high-quality, value-added products, fostering strong customer relationships, and driving innovation through relentless R&D and exceptional service.

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