Titan International Inc, a global powerhouse in the manufacturing of off-highway wheels, tires, assemblies, and undercarriage components, announced an expansion of its licensing agreement with Goodyear. This move grants Titan the rights to manufacture and market Goodyear-branded tires in the light construction/industrial, all-terrain vehicle (ATV), lawn and garden, and golf tire segments. Simultaneously, Titan has solidified its long-term commitment to the agricultural sector through the renewal of its Goodyear Farm Tires licensing rights.

The concurrent renewal of the Goodyear Farm Tires licensing rights underscores Titan’s enduring dedication to the agricultural industry, a cornerstone of its business. This reaffirmation ensures the continued availability of Goodyear-branded farm tires, including the technologically advanced Optitrac LSW1400/30R46, which features Titan's unique Low Sidewall Technology designed to enhance traction, reduce soil compaction, and improve overall efficiency in agricultural operations.

Titan International boasts a comprehensive portfolio of products tailored to meet the demanding requirements of various sectors, including forestry, powersports, outdoor power equipment (OPE) encompassing lawn, garden, and golf applications, agriculture, earthmoving, and light construction. The company’s unwavering focus on innovation, superior quality, and exceptional performance ensures that its offerings are engineered to optimize the functionality and productivity of modern equipment and machinery. This expanded licensing agreement further solidifies Titan's position as a comprehensive "one-stop shop" for customers seeking top-tier tire and wheel solutions.

Paul Reitz, President & CEO of Titan International, Inc., expressed his enthusiasm for this strategic development. "We are excited to expand our rights into new segments, as this positions us to serve our customers better and seize emerging market opportunities," he stated. He further highlighted the company's proactive approach to innovation, noting, "Our research and product development teams are already working on new tire designs incorporating innovative tire technologies for the lawn and garden segment."

The alignment with Goodyear’s renowned brand across these additional segments is a key element of Titan’s overarching growth strategy. This initiative is designed to enhance product offerings, providing greater value to end-users, customers, and distributors throughout the Americas, Europe, Africa, and Oceania. By broadening its product range under the trusted Goodyear name, Titan anticipates fostering significant growth and further cementing its leadership position within the global tire industry. This expansion signals a dynamic new chapter for Titan International, promising innovation and a deeper engagement with a wider range of off-highway equipment users.