The United States lauramine oxide market is experiencing a steady demand trend going into November 2025 because of new surfactant capacities added around the world and continued strong demand for these products across personal care, house cleaning products, and institutional use. These recent producer investments have increased the overall flexibility of the lauramine oxide supply chain and are helping to ensure a sufficient supply exists to meet current and growing global needs despite regional differences in lauramine oxide consumption patterns. However, as demand continues to be strong, this fact is indicative of the continued robustness of the global lauramine oxide supply chain. The support for lauramine oxide from North America will come from large consumer products manufacturers reporting both slight increases in personal care and household cleaning segments. There is still higher demand from European beauty and home cleaning companies, which are also showing significant growth and overall positive momentum toward consumer and professional cleaning products. Latin America continues to show mixed performance overall, with some uncertainty regarding future growth in personal care product spending levels.
The Lauramine oxide market in the USA continues to exhibit consistent growth as we head into November 2025 due to overall healthy consumer demand for personal, household, and institutional cleaning products. Recent capacity expansions of various key manufacturers have increased their flexibility to supply lauramine oxide, while the export of lauramine oxide products and continued demand for lauramine oxide within consumer goods reflect stable levels of offtake in each region of the world, irrespective of the variability in regional demand levels.
According to US export records of lauramine oxide, shipping levels have grown steadily during the first 8 months of 2025, totalling around 10.8 metric tons, with March being the highest month recorded (approx. 1,798 MT) and June registering the lowest level of exports to date (approx. 1,143 MT). July/August saw a recovery back to near March levels of approximately 1,390 MT and 1,376 MT, respectively.
Overall, North America continues to support the lauramine oxide market due to strong performance in the personal-care and home-care categories in Canada and Mexico. P&G reported an increase in its organic sales by roughly 2%, with net sales increasing 3%, in its Q1 for FY2026. Likewise, Colgate has reported an increase of 2.0% for net sales in their Q3 2026. In addition, Kimberly-Clark reported $4.2 billion in net sales and 2.5% organics growth for Q3 2026, which demonstrates continued demand for personal care and cleaning products with lauramine oxide.
On the other hand, the picture for lauramine oxide demand in Latin America has been more varied. Natura & Co. posted a consolidated net revenue of approximately R$5.19 billion (approximately down 3.8% Year over Year) for Q3 2026, which indicates an uneven buying pattern and/or disruption from integrating new operations in parts of the region. This is likely to have impacted purchasing for personal-care ingredients during November, especially in Chile, where consumer sentiments and the retail environment are both reported to be inconsistent.
The consumption of lauramine oxide in Europe appears to have healthy momentum, with Loral sales reaching €32.8 billion over nine months, reflecting a year-on-year increase of 3.4% on a like-for-like basis. Unilever recently published a very good Q3 trading update; Henkel's consolidated sales for the quarter continue to indicate that surfactant demand will remain high in retail and professional cleaning sectors; Reckitt reported having achieved Net Revenue Growth of 6.7%, also confirming strong demand growth in both Consumer and Professional Cleaning Sectors.
Lauramine Oxide also has demand from the Institutional and Industrial Cleaning Industries. Ecolab reported it had approximately Net Sales of $4.17 billion for the latest quarter, which indicates to us that Predictably Established Spending continues at high levels for Specialty Surfactant Products used within the Commercial Cleaning Formulations.
According to the ChemAnalyst database, looking ahead, the lauramine oxide market in the USA is poised for a stable November, with strong offtake into Canada, Mexico, and Europe driven by major FMCG and professional-cleaning buyers. While Latin America may remain uneven, expanded US capacity and resilient export flows suggest lauramine oxide will continue to find steady demand, supporting a positive outlook into year-end.
