In the third week of September 2025, vitamin E prices in China decreased 6.8% week-over-week, amid a bearish price outlook. Consistent supply of raw materials such as trimethylhydroquinone, isophytol, phenol, acetone, C5 raffinate has enabled full capacity production, and stock buildup. Distributors say they have steady inventory levels, with no inventory drawdown, and premix blenders and pharmaceutical buyers are executing just-in-time purchases, which limit offtake. Weak downstream demand in the pharmaceutical, cosmetic, and animal nutrition industries, combined with discounted offers by suppliers, has created a string of decreasing prices. On September 16, 2025, Zhejiang Medicine paused domestic vitamin E quotes due to oversupply and price correction. This week, market experts think prices will continue to decline due to surplus stock, falling raw material costs, and slow restocking. Buyers are waiting for demand to unfold; therefore, bearish pressure should continue in the weeks to come.
In the third week of September 2025, Vitamin E prices in China dropped 6.8% as bearish sentiment persisted due to ample supply and weak demand. Key raw materials such as trimethylhydroquinone, isophytol, phenol, acetone and C5 raffinate have been flowing in uninterrupted and Vitamin E production facilities are running at full capacity. This has led to inventory accumulation, distributors and port warehouses are reporting normal inventory and no drawdown. No inventory depletion has further reduced buying interest as premix blenders and pharmaceutical buyers are adopting just-in-time purchasing strategy, no immediate offtake and more downward pressure on Vitamin E price.
The Vitamin E market in China is in line with the overall economy, insufficient demand from pharmaceuticals, cosmetics and food and beverage sectors has been continuously declining prices. Factory price is soft as suppliers are offering concession to clear inventory. Zhejiang Medicine, a major player in the market, suspended domestic Vitamin E powder quotations from September 16, 2025, which means more pricing adjustments to come. This has shifted some volume to export market but weak international demand has limited the export momentum of Vitamin E and further worsen the supply and demand imbalance.
Over the weeks, high inventory and low buying were the main reasons for the decline in Vitamin E prices. Full capacity production has resulted in surplus stock and suppliers are cutting prices to encourage demand. Distribution channels reported high stock of Vitamin E and there is no urgency to buy fresh. Despite stable USD/CNY and smooth logistics, overseas demand is low and export opportunities are limited. Surplus availability is restraining domestic buying and global sentiment is cautious, so the market is bearish for Vitamin E. Players are being conservative and delaying purchases in the oversupply situation, which has further softened the market.
Demand in China was soft during this period, with reduced consumption in animal nutrition and nutraceuticals. The pre-Lunar New Year livestock-fattening period, which is usually a demand driver, has not triggered significant offtake yet, so the overall market is quiet. Importers have enough stock of Vitamin E and are not in a hurry to buy, while export is slow due to high inventory at suppliers’ end. The dual pressure from domestic and international market has reinforced the bearish outlook, with cautious buying and no fresh inquiry sustaining the downward pressure on prices.
Looking forward, market is expected to decline in the coming weeks with ample supply and cautious restocking of Vitamin E. Steady but non-growing demand from animal nutrition and nutraceutical channels is being overwhelmed by surplus. Vitamin E prices will go down further as exporters offer discounts to secure orders, especially in regions with low demand. Ample stocks, falling raw material cost and competitive export offers will keep pressure on price discussion. Restocking will be limited as buyers adopt wait and see approach with demand uncertainty, making it tough market for Vitamin E in China.
