For the Quarter Ending March 2025
North America
The United States, Sodium Lauryl Sulphate (SLS) market has experienced steady and moderate trend in first quarter of 2025 comparing to last quarter of 2024. Till the mid-first quarter market grew, the growth flourished with potential and consistent demand from personal care and household cleaning sectors. The end month of 1Q 2025, led to the fall of Sodium Lauryl Sulphate (SLS). The fall was influenced by the decline in the cost of feedstock prices. The fluctuation in the upstream market (Palm Oil & Caustic Soda) has become one of the potential reasons behind the downfall.
The purchases of consumer goods in March were comparatively lower than the February. Despite less purchase and decline in feedstock prices, the Sodium Lauryl Sulpahte (SLS) market was not much affected, as major possible impacts were absorbed by the personal care products which could have led to the downfall of SLS market.
Change in geopolitics has also played vital role, as United States manufacturing industries have planned to escalate the production to diverge global attention to America for exports.
APAC
The Indian Sodium Lauryl Sulphate (SLS) market has experienced a notable growth of 3.62% in the first quarter of 2025 compared to the last quarter of 2024. This upward trend reflects a shift in consumer behavior, increased by the awareness of personal hygiene and sanitation.
Post pandemic, growing hygiene awareness was seen among the Indians especially middle-class family. The ongoing cultural shift has fueled Indian consumer to grow attention on personal health care and cleanliness for develop better personal hygiene. Not India but several Asian countries are seen with grown awareness on personal care.
As result, an increase in demand from downstream industries such as shampoos, bodywash, facial cleansers, and toothpaste were experienced. The surge in demand from downstream industries directly contributed to the growth of the Sodium Lauryl Sulphate (SLS) market in India. The manufacturers have increased production capacity and diversification product formulation to provide more hygiene focused products. The growing influence of E-commerce and digital buying has made personal care products more accessible, stimulating demand of Sodium Lauryl Sulphate (SLS).
First quarter 2025, India lead Asia in exports of Sodium Lauryl Sulphate (SLS) and second quarter is expected to maintain the same.
Europe
In Europe the Sodium Lauryl Sulphate (SLS) market performed mixture of both up & down, later decline by the end of first quarter 2025. The demand from key downstream industries was low, no new orders were made in 1Q 2025.
While Germany is recognized for being the largest producer of Sodium Lauryl Sulphate (SLS) in Europe, faced significant challenges to revive the SLS market in the first quarter of 2025. The customers have lowered their confidence and trust, which has led to reduced production of SLS. The growing inflation and economic uncertainty in Germany, has squeezed the market. The customers have prioritized essential purchasing and exhibit the behavior of cautious buying among themselves. Analyzing the current market conditions the producers have reduced the manufacturing of Sodium Lauryl Sulphate (SLS). With lower order volume and growing pressure to maintain operational efficiency, developed instability within the European market. Such insecurities have made producer to take cost cutting measure, by reducing the manpower and temporary plant shutdown.
