India Cleaning Chemicals Market, By Product Type (Laundry, Floor Cleaner, Toilet Cleaner, GPC, Kitchen Care and Others) By End Use Sector (Residential, Institutional, and Industrial), By Sales Channel (Direct Sales and Indirect Sales), By Region (West, South, North, East), Competition Forecast and Opportunities, 2012-2026

Format: Online | Last Updated: Dec 2021

India Cleaning Chemicals market value stood at USD million 2075, in 2021 and is projected to grow at a healthy CAGR of 9.80% to reach USD 3545 million by 2026, led by increasing utility of cleaning chemicals in Institutional, residential, and industrial sector to serve healthy and hygienic living. Moreover, emergence of nanotechnology-based solutions coupled with various technological advancements and increasing demand for liquid detergents, India cleaning chemicals market is expected to register growth during the forecast period. Additionally, factors like availability of various type of types of cleaning chemicals, their use across hospitals, restaurants, cafes and hotels, and new government initiatives aimed at better health, hygiene and cleanliness would drive the demand for cleaning chemicals in the country during 2022-2026.
 
Cleaning chemicals are the substances helps to reduce grease & dirt, sanitize, and disinfect the bacteria’s present on the surface. There are various type of cleaning chemicals available in the market, applicable for the various purposes. Such as, Surface disinfectants, sanitizers and Cleaners are used to eliminate the number of germs, prevent the microorganism (such as fungi, viruses, and molds) growth, and keep them from spreading on the clean surfaces. Degreasers are used to remove water insoluble substances from floor, kitchen utensils, machinery parts and tools. 
 
The market based on the end users’ industry is segmented as, Industrial, Institutional, and residential sectors. The cleaning chemicals serves wide range of applications in these sectors including laundry, washroom cleaning, sanitation, kitchen care and general-purpose cleaning, etc. to provide healthy and hygienic environment, also to avoid concerns of spreading various infectious diseases. Residential segment is identified as the leading sector in the Indian cleaning chemical industry holding market share of more than 60% of the total demand as of 2021 which is projected to grow at strong CAGR of 10.93% to reach 2444 USD Million by 2026. This is due to the domestic population growth, increasing concerns of various communicable and vector-borne diseases such as dengue, COVID 19 which are mainly originates from unhygienic and disease-ridden environment around living area and issues of implementation of various regulation and guidance for hygienic environment. In the health sector, India has made enormous strides over the past decades, the communicable diseases are expected to continue to remain a major public health problem in the coming decades posing a threat to both national and international health security. Rising population is the key reason behind this scenario. Currently, total population of Country is approximately 1.40 billion growing at the pace of 0.97% per year and is estimated to reach 1.46 billion. So, the market share of cleaning chemical for the residential uses will reach to 70% by 2026. 
 
The demand of the cleaning chemicals in the Institutional sector is stood at 492 USD Million in 2021 which is estimated to grow at CAGR of 7.22% and average YOY growth rate (1.30%), during the forecasted period to reach around 690 USD Million By 2026. However, market share of this segment will go down in the forecasted periods, because of the marginal per capita consumption. Institutional sector includes Hospitals, Airports, Railways Station, Hotels, and other public premises which requires regular cleaning and sanitation to avoid spread of various infectious diseases driving the Indian cleaning chemical demand in Institutional Sector. On the other hand, industrial sector, holds a marginal market share of approximately 7.31% (152 USD Million) as of 2021. Which is projected to grow at CAGR of 6.31% to reach 209 USD Million through 2026. 
 
Based on type, the market has been segmented by toilet cleaner, floor cleaners, laundry, kitchen care products, and general-purpose cleaners. Laundry is one of the dominating segments in the cleaning chemical market. In 2021, approximately 38% of the cleaning chemical demand of cleaning chemical in India is contributed by the laundry segment. Which is expected to grow at a CAGR of 10.36% during the forecasted period to reach approximately 1315 USD million till 2026. And the floor cleaner is the second largest segment holding the market share of 27.50% in 2020.
 
Regionally, Indian cleaning chemical industry is segmented as East, West, North and South. In 2021, Country’s Western region is holding the largest market share of 32%, which makes approximately, 660 USD Millions and is estimated to grow at a CAGR of 9.26% to reach 1057 USD Million. Followed by the North region, that hold up 28% of the market and is expected to grow at the annual growth of 9.26% to reach 940USD million. Increasing population, rising incidence of various infectious diseases, rapid urbanization, number of new commercial setups and increasingly stringent safety standards owing the market growth in both regions.
 
Leading States driving the demand of cleaning chemical industry in the country are Maharashtra, Gujarat, Tamil Nadu, Andhra Pradesh & Telangana, and Others. As of 2021, Maharashtra State is projected to hold the largest market share of around 14.36 % as the population in the state is well focused about personal hygiene and Cleanliness, also there is good product availability in the state. Gujarat, Tamil Nadu, Andhra Pradesh & Telangana are expected to hold around 26% of the total market. Rest of India is expected to account for 60% of cleaning chemical products are consumed all over the country depending upon the demand.
 
India cleaning chemicals market is controlled by these major players, namely– Hindustan Unilever pvt. Ltd., Reckitt Benckiser India, Proctor & Gamble, Diversey India Pvt. Ltd., Schevaran Laboratories Pvt. Ltd., Satol Chemicals, Ecolab India, Buzil Rossari Pvt. Ltd., Jyothy Laboratories Ltd. RSPL Ltd. Wipro Ltd., Godrej Industries Ltd., S.C. Johnson Products Pvt. Ltd. among others.
 
Years Considered for this Report:

Historical Years: 2012-2020
Base Year: 2021
Estimated Year: 2022
Forecast Period: 2022-2026

Objective of the Study: 
 
• The primary objective of the study is to understand and gain insights about India Cleaning Chemicals Market, By Product Type (Laundry, Floor Cleaner, Toilet Cleaner, GPC, Kitchen Care and Others) By End Use Sector (Residential, Institutional, and Industrial), By Sale Channel (Direct Sales and Indirect Sales), By Region (West, South, North, East), Competition Forecast and Opportunities, 2012-2026
• To analyse historical growth in market size of Indian Cleaning Chemical Market from 2012 to 2021.
• To estimate and forecast the market size of India Construction Chemical from 2022 to 2026 and growth rate until 2026.
• To understand the respective region market structure of Indian Cleaning Chemical Market, namely – East, West, North and South.
• To identify the detailed information about the prime factors affecting India Cleaning Chemical Market
• To evaluate competitive pricing, average market selling prices and margins in Indian Cleaning Chemical Market.
• To examine competitive developments such as new entrants, government policy and investments in Indian Cleaning Chemical Market.
• To strategically profile the leading players in the market which are involved in Indian Cleaning Chemical Market.
 
 
To analyse and forecast Indian Cleaning Chemical Market, both top-down and bottom-up approaches have been used. Multiple employees from the leading companies have been interviewed through telephonic conversations to extract and verify the information being collected at the source. A brief study of the major players operating in Indian Cleaning Chemical Market was also undertaken. To extract data, primary surveys were conducted with key players and stakeholders in the industry. The future of major players was studied and projects which have commissioned in the country were identified. 
 
Various secondary sources such as company websites, news articles, press releases, company annual reports, investor presentations and financial reports were also studied by ChemAnalyst.
 
Key Target Audience:
 
• Manufacturers of Cleaning Chemicals equipment
• Raw materials suppliers and manufacturers
• Research organizations and consulting companies
• Traders, distributors, and suppliers
• Market research and consulting firms
 
The study is useful in providing answers to several critical questions that are important for industry stakeholders, such as construction equipment companies, customers, and policymakers. The report also provides useful insights about which market segments should be targeted over the coming years to strategize investments and capitalize on growth opportunities. 
 
Report Scope:
 
In this report, the global cleaning chemicals market has been segmented into the following categories in addition to the industry trends which have also been listed below:
 
• Indian Cleaning Chemical Market, By Type:
 
o Laundry
o Floor Cleaners
o Toilet Cleaners
o General Purpose Cleaners
o Kitchen Care
o Others
 
• Indian Cleaning Chemical Market, By End User Sector:
 
o Residential
o Institutional
o Industrial
 
• Indian Cleaning Chemical Market, By Region:
 
o North
o South
o East 
o West
 
Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in Indian Cleaning Chemical Market.  
Voice of Customer: 
 
o Brand Recall
o Brand Satisfaction
o Factors Influencing Purchase Decision
o Customer Satisfaction 
o Challenges/Unmet Needs 
 
Available Customizations:

With the given market data, ChemAnalyst offers customizations according to a company’s specific needs. The following customization options are available for the report:
 
In case you do not find what, you are looking for, please get in touch with our custom research team at sales@chemanalyst.com

Frequently Asked Questions (FAQ):

What was the market size of Indian Cleaning Chemical Market in 2021?

The market size of the Indian Cleaning Chemical Market was USD 2.074 billion in 2021 owing to the on the account of increasing incidence of various infections, rapid urbanization, coupled with growing number of new commercial setups and increasingly stringent safety standards. Additionally, setting up of new healthcare setups, rising disposable income and launch of new and innovative cleaning chemicals are propelling the market for cleaning chemicals in India.

Which is the dominant End User segment in Indian Cleaning Chemical Market in 2021?

In 2021, more than 60% of the total cleaning were used for the in-house or residential purposes and is projected to reach more than 70 % by 2026 because of rising demand and growing concerns for health & hygiene and implementation of various regulation regarding cleanliness.

Which is the dominant segment, by region, in forecast period in Indian Cleaning Chemical Market?

Western region of the country is holding the largest market share of around 32% of the total cleaning chemical demand as of 2021 and is estimated to grow at a CAGR of 9.26% to reach 1060 USD Million.

What are the major drivers for Indian Cleaning Chemical Market?

Growth in India cleaning chemicals market is attributed to increasing product innovations and changing consumer preference. Thus, number of leading market players are coming up with new technologies and better-quality products, which is expected to further boost demand for various cleaning chemicals in India in the coming years.

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