The platform is transitioning to an industry-wide, multi-supplier model with independent data hosting, aiming to accelerate the adoption of Sustainable Aviation Fuel (SAF) and provide a clearer path to credible greenhouse gas (GHG) emissions reductions for the aviation sector.
Shell Aviation, Accenture, and American Express Global Business Travel (Amex GBT) have announced a significant evolution of Avelia, their leading blockchain-powered book and claim solution for aviation.
This pivotal development, announced on July 10, 2025, comes at a crucial juncture for the aviation industry. While SAF is widely recognized as the most viable immediate solution for reducing life cycle GHG emissions in aviation—with the potential to cut emissions by up to 80% compared to conventional jet fuel when used neat—its production remains severely limited. Current estimates from IATA project that SAF production in 2025 will reach only 2.1 million tonnes, representing a mere 0.7% of total jet fuel production.
Since its launch in 2022, Avelia has established itself as a frontrunner in scaling SAF adoption. The platform enables companies to access the GHG benefits of SAF without being constrained by its physical availability at specific locations, thanks to its innovative "book and claim" mechanism. As of March 31, 2025, Avelia had already garnered the participation of over 57 corporations and airlines. This collective effort has led to the injection of over 33 million gallons of SAF into the global fuel network across 17 airport injection points worldwide, resulting in a substantial abatement of over 300,000 tonnes of CO2e.
The expanded Avelia platform introduces several key functionalities designed to enhance transparency, flexibility, and industry participation. A major change is the shift to independent data hosting, with Accenture now responsible for managing all platform data.
Furthermore, Avelia is evolving from a single-supplier platform (previously only accepting SAF supplied by Shell) to a multi-supplier solution. This significant change will allow users, including airlines, corporations, and freight forwarders, to access and manage the GHG benefits of SAF from various suppliers.
In another groundbreaking move, Avelia is looking to introduce a BYOS (Bring Your Own SAF) model. This feature will empower airlines to manage a larger portion of their SAF portfolio within Avelia, including SAF purchased outside of Shell's supply network or SAF that would otherwise have been tracked offline. The BYOS model is expected to further support the credibility of book and claim solutions at an industry level and significantly accelerate SAF adoption by providing a unified, digital registry.
Finally, the initiative includes the establishment of a multilateral governance structure. This framework aims to facilitate multi-party involvement and increase transparency around Avelia's operating procedures, fostering a more collaborative and accountable ecosystem for SAF deployment.
