In early May 2025 the prices of Nonylphenol Ethoxylates in the United States held steady. This price stability came as a result of several factors including steady raw material costs, smooth supply chain operations and balanced supply-demand conditions across the country.

The supply of Nonylphenol Ethoxylates remained consistent during this period due to stable prices of key raw materials like phenol and ethylene oxide. These materials were essential for producing Nonylphenol Ethoxylates, and their unchanged prices helped manufacturers keep production costs under control. There were no major supply chain disruptions or logistical issues allowing producers to maintain regular operations and offer a steady supply of Nonylphenol Ethoxylates to the market.

Manufacturers chose to continue with a roll-over pricing strategy for the first half of the month. This approach was influenced by the uncertain global trade environment including concerns about possible implications on the end-use industries including cosmetics due to the prevalent trade tensions escalating between USA and China. Producers aimed to avoid taking risks by aligning their output with current demand helping to maintain market balance and avoid oversupply.

In terms of demand, the U.S. personal care industry which remain a major consumer of Nonylphenol Ethoxylates showed moderate but stable activity. The demand was supported by steady performance in product lines such as skin care and hair care. Brands like Clinique and Bumble & bumble performed well with strong digital presence through platforms like Amazon and TikTok helping them gain traction. This supported the ongoing consumption of Nonylphenol Ethoxylates which were used as surfactants in many personal care items.

However not all segments within personal care performed equally. Make-up and fragrance categories experienced uneven sales. Products like eye and face make-up which relied heavily on Nonylphenol Ethoxylates for their texture and usability saw weaker demand. This held back further growth in Nonylphenol Ethoxylates consumption.

Adding to the pressure new tariffs and retaliatory duties from China affected U.S. beauty brands’ ability to compete in foreign markets. These trade actions increased costs for exporters especially for small and mid-sized companies which were more sensitive to price hikes. As a result some of these firms cut back their production plans reducing their purchases of Nonylphenol Ethoxylates.

Despite these challenges the personal care market in the U.S. maintained a steady overall position. Retail sales in skin and hair care remained positive and expectations for slow recovery in the coming months helped support the current demand level for Nonylphenol Ethoxylates. Digital marketing and sales channels continued to play an important role in keeping demand steady.

As per ChemAnalyst Pricing Intelligence, the price of Nonylphenol Ethoxylates in the U.S. is likely to remain steady in the near term. The market is expected to be driven by stable raw material availability and cautious but steady demand from the personal care industry. While cost pressures and international trade factors are expected to continue impacting the market the overall outlook for Nonylphenol Ethoxylates is expected to remain balanced as long as current conditions persist.