PPG launches PVC-free, one-component aluminum can coating, improving efficiency, sustainability, and performance for wet pet food packaging applications in the U.S.
PPG Industries has introduced an innovative product in the U.S. packaging sector with the launch of its PPG NUTRISHIELD® MAX PPG7590 coating. This newly developed solution is a white interior coating specifically engineered for aluminum draw-redraw (DRD) cans and easy-open ends commonly used for wet pet food packaging. Notably, it represents the first polyvinyl chloride non-intent (PVC-NI), single-component coil-applied coating available in the United States, marking a significant advancement in coating technology for food packaging applications.
Unlike traditional multi-component coating systems that require precise mixing and frequent system adjustments, this one-component formulation arrives ready for immediate use. By eliminating the need for mixing, changeovers, and multiple coating setups, the solution simplifies production processes for coil coaters. This operational efficiency translates into reduced downtime, streamlined workflows, and lower overall production costs. Additionally, the ready-to-use nature of the coating minimizes material waste and reduces the complexity associated with manufacturing, making it an attractive option for producers aiming to optimize efficiency without compromising quality.
The coating is designed to deliver a clean, bright white interior finish for both the body and ends of aluminum cans. This visual consistency is particularly important for maintaining brand appeal and consumer confidence, especially in the competitive pet food market. Beyond aesthetics, the coating provides high-performance protection that helps preserve product integrity, ensuring that the contents remain safe, fresh, and uncontaminated throughout their shelf life.
According to Florence Béliard, global strategic market manager for food packaging coatings at PPG, the introduction of this product represents a notable leap forward in terms of quality, simplicity, and sustainability. She highlighted that the coating not only enhances manufacturing efficiency—thereby lowering operational costs—but also delivers reliable performance and meets evolving regulatory requirements in a rapidly changing compliance landscape. This combination of benefits positions the product as a comprehensive solution for modern packaging needs.
A key advantage of the PPG Nutrishield MAX PPG7590 coating lies in its formulation. It is developed without the use of PVC, PFAS, Bisphenol A (BPA), or other bisphenols, addressing increasing regulatory scrutiny and consumer demand for safer, more environmentally responsible materials. Its compatibility with aluminum coil rollcoat application allows it to be easily integrated into existing production lines, and it cures consistently across a variety of plant setups, ensuring dependable performance regardless of manufacturing conditions.
The coating also demonstrates strong resistance to staining from a wide range of wet pet food products, including those containing chicken, turkey, and fish. This durability helps maintain the appearance and quality of the packaging over time. By safeguarding the contents effectively, it also contributes to reducing food waste—an increasingly important goal for both manufacturers and consumers.
The product has already received approval from major stakeholders across the value chain, including leading pet food brands, coil coaters, and can manufacturers. As the latest addition to PPG’s Nutrishield portfolio, it expands the company’s range of internal coating solutions designed to meet the diverse requirements of food packaging applications while aligning with industry trends toward sustainability and operational efficiency.
