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Yamaha Collaborates with Fuel Cell & Hydrogen Energy for Carbon Neutrality Initiatives
Yamaha Collaborates with Fuel Cell & Hydrogen Energy for Carbon Neutrality Initiatives

Yamaha Collaborates with Fuel Cell & Hydrogen Energy for Carbon Neutrality Initiatives

  • 31-Jan-2024 5:33 PM
  • Journalist: Robert Hume

Yamaha Motor Corporation, USA, has made a significant stride in its commitment to carbon neutrality by becoming a member of the Fuel Cell & Hydrogen Energy Association (FCHEA). This strategic move positions Yamaha alongside hydrogen producers, infrastructure providers, engineering firms, and other stakeholders as part of the company's multifaceted approach to achieving its carbon neutrality objectives.

The Fuel Cell & Hydrogen Energy Association, with a history spanning over 30 years, serves as a unified industry voice advocating for hydrogen and fuel cell technology at state and federal levels in the United States. Comprising hydrogen producers, infrastructure providers, and engineering firms, FCHEA plays a pivotal role in shaping codes, regulations, and standards to facilitate the commercial growth of these technologies while ensuring the highest levels of consumer safety and satisfaction.

FCHEA's primary goal is to lead national advocacy efforts, urging all levels of government to support the research, development, and deployment of hydrogen and fuel cell technology. With a membership that exceeds 100 leading organizations dedicated to advancing clean, safe, and reliable hydrogen energy, FCHEA has become a driving force in the industry.

Yamaha's decision to join FCHEA aligns with its broader commitment to exploring diverse technology solutions to achieve carbon neutrality. By collaborating with FCHEA, Yamaha aims to contribute to the advancement of hydrogen energy and fuel cell policies. Martin Peters, Director of Yamaha Marine External Affairs, expressed the company's enthusiasm about working with FCHEA and its member companies to prepare for the future of decarbonizing the recreational boating and outdoor space.

Frank Wolak, President and CEO of FCHEA, welcomed Yamaha to the association, emphasizing the value of having an innovative company with a strong foundation in multiple mobility sectors focus on hydrogen. The collaboration with Yamaha is seen as a tremendous asset for FCHEA and the broader hydrogen industry. Yamaha's active involvement, with Martin Peters serving on FCHEA's board of directors, reflects a commitment to shaping the industry's trajectory through advocacy, collaboration, and innovation.

In addition to joining FCHEA, Yamaha recently announced its development of a hydrogen outboard motor, showcasing its dedication to advancing clean and sustainable technologies in the marine industry. Furthermore, Yamaha Motor Co., Ltd, the parent company, has outlined plans to acquire all shares of Torqeedo, an electric outboard company.

Yamaha's ongoing initiatives underscore its leadership role in the US marine industry, particularly in the recreational marine sector. The company's focus on decreasing marine emissions and increasing fuel cell efficiency aligns with broader industry trends and the growing imperative to embrace sustainable practices.

As Yamaha positions itself at the forefront of these efforts, its collaboration with FCHEA and advancements in hydrogen and electric outboard technologies signal a promising future for cleaner and more environmentally responsible solutions in the marine industry. Yamaha's commitment to carbon neutrality extends beyond rhetoric, manifesting in tangible actions that contribute to a more sustainable and eco-friendly future for the marine sector.

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